Arts marketing

The Arts Marketing Micro-Credential is designed to introduce artists and entrepreneurs to marketing concepts and successful practices for arts organizations to build meaningful engagement with vendors and buyers.

Explore brand development, and learn how to build effective marketing platforms to leverage your resources to captivate your target audiences. Gain knowledge and skills to effectively lead and manage marketing for organizations, or for your own business. Our program provides hands-on experiences through practical projects, teamwork and simulations that expose participants to marketing decision-making within the arts.  

Arts Marketing Course Listing

Course Code Course Name Dates Times Course Hours Price*
CEAB–102 Strategic Marketing

Feb 3 - Feb 26, 2020

No class Feb 17


5 - 9:30 p.m.

45 $647
CEAB–107 Marketing Tactics Feb 27 - Mar 19 2020


5 - 9:30 p.m.

45 $647

Client Relationships in the Arts Enterprise

Creative Ideations and Managing Creatives

Employment Readiness

Workshop Listings   14 x 3



*Price does not include GST


Application Fee $75
Processing Fee $35
Technology Fee* $125

*Fee applied once per academic year.
nce you have declared your intention to complete this certificate, this fee will be removed from your second course and workshops if completing them within one academic year.

Admission Requirements

Applicants should have: 

Language Proficiency – English Language Proficiency (if educated outside Canada)  

A score of 83 or higher on an official Test of English as a Foreign Language (TOEFL) on the Internet-based test (iBT), with a minimum score of 20 in each of the four testing sections, or 220 on the computer-based test (CBT). 

A score of 70 or higher on the Canadian Academic English Language (CAEL) assessment, or a score of 70, or higher on the computer edition (CAEL CE) 

A score of 6.5 or higher on the International English Language Test (IELTS) 

Completion Requirements

For successful completion of the  Arts Marketing Micro-Credential students will successfully complete 2 courses and 3 workshops.