VSCD 329 - Brand Design I
This course is intended for both advertising and graphic design students. Students will examine the basic principles of product and corporate identities, basic corporate structure and the process designers use to create brand identity programs. Students will explore both operational models and brand models, as well as create, develop and execute a range of visual identities. These visual identities will be applied to multiple applications in media and non-media context, with a consistent voice and culture. On completion of this course students will demonstrate a essential understanding of brand design principles and to have applied these to a series of effective brand identity solutions.
Completion of all 200-level VCD Major Studio requirements in a relevant Stream and VSCM 225 Design Technology I, or consent of the Chair in consultation with the instructor. Preference will be given to SCD students within their declared Stream.