VSCD 411 - Advanced Graphic Design I / Product Identity

This course investigates product identity programs. Students will examine products, how products are developed and how product identities are developed. Students will address consumer needs and relationship of branding to product development. Students will create, develop and execute various elements associated with product identity programs.

Course Credits:


Course Prerequisites

Completion of all 300-level VCD Major Studio requirements in a relevant Stream, or consent of the Chair in consultation with the instructor. Preference will be given to SCD students within their declared Stream.


A20081Fitzgerald, Ian
8:30am - 12:50pm room: 556
B20083Rennie, Lynne
8:30am - 12:50pm room: 558