AUArts Alumna and lead designer at Will Creative redefines AUArts identity

AUArts Alumna and lead designer at Will Creative redefines AUArts identity for its future as one of Western Canada's only art, craft + design universities

Allison Chambers works to change perspective around university by challenging the community to see things through a different lens.

The Government of Alberta announced Alberta University of the Arts (AUArts), formerly Alberta College of Art + Design (ACAD), became the only undergraduate university dedicated to art, craft and design in the province on Thursday, January 17, 2019.

As part of the announcement, the new visual identity for AUArts was unveiled. The new design was developed by Will and led by Art Director/Designer Allison Chambers. Born in Edmonton, Alberta, Chambers obtained her Bachelor of Fine Arts with Honors at ACAD in 2005. Her degree is complimented by a Diploma with Honors from Capilano University’s IDEA program. After completing her education Chambers gained six years of experience in the marketing and branding industry, which led her to her role as an Art Director and Designer for Will. She has been recognized for her work in several creative roles including her volunteer work at the Art Gallery of Calgary in 2004, three years (2007-2010) at the Vancouver Art Gallery organizing exhibitions and collections with the curatorial team, and at the Banff Centre for Arts and Creativity as an in-house designer in a four-month summer position in 2012.

"It was an honour to return to ACAD to take on the re-branding, as it was where I spent my formative years as a creative,” said Allison. “The new identity challenges perspectives and encourages people to continuously see things differently, as the students, faculty, staff and alumni push to do every day."

The new logo challenges perspectives by highlighting “Arts” in a distinct red and inverts it. The logo, and supporting brand platform, defies traditional design-thinking and stands out from the other undergraduate university logos in Alberta, Canada and beyond. Alberta University of the Arts first official day of operations was Friday, February 1, 2019.


For more information please contact:
Steven Hodges, Community Engagement Strategist, Alberta University of the Arts
t. 403.284.7656 c. 403.472.5756 e.

Marion Garden, Director, Communications & Marketing, Alberta University of the Arts
t. 403.284.7643 c. 403.585.8114 e.

About Alberta University of the Arts

Alberta University of the Arts (AUArts) is a community of thinkers, shapers, makers and risk takers. We are students, faculty, staff and alumni rich in diversity of culture and thought, challenged to fearlessly explore what moves us, drives us, and implores us to see the world differently.

Formerly Alberta College of Art and Design, we are dedicated to innovative and emerging art, craft and design programs. For nearly 100 years, AUArts has educated in ways that test the boundaries of common thought and we celebrate eleven Governor General’s Award winners amongst our faculty and alumni. Alberta University of the Arts has five Schools of learning: Visual Art, Craft and Emerging Media, Communication Design, and Critical and Creative Studies offering undergraduate BFA and BDes degrees, and a graduate MFA, plus the School of Continuing Education and Professional Development.

Our studio-based education model introduces learners to a community of passionate minds, provocative thinkers, ambitious doers and brave creators.