Strategic Event Planning
course description
Strategic Event Planning equips learners with the skills to design, assess and execute impactful events. Explore current industry trends, risk management strategies and best practices for aligning events with stakeholder expectations. This course provides the practical tools to create meaningful event experiences while monitoring progress and mitigating potential challenges.
Start Anytime | Duration 24 hours | Price $615 + GST | Availability Open | Delivery format Online self-directed |
Learning outcomes
This Micro Credential is competency based, focusing on becoming proficient in specific skills and knowledge. By the end of this course, learners will be able to:
- Explore the purpose, goals and objectives in strategic event planning
- Identify the significant factors related to partner expectations
- Design a strategic event plan that considers risks, timelines, trends and tasks
Course topics
Topic 1 | Strategic event planning Understanding purpose, aim, goals and objectives and apply it to an event framework | Topic 2 | Partner expectations How to manage expectations and trends in event planning |
Topic 3 | Documentation and monitoring tools Learn processes for documenting key information, monitoring progress and assessing risks |
Career pathways
Skills from this Micro Credential apply to careers in marketing, administration, hospitality and event coordination. Ideal for anyone managing corporate, community or nonprofit events who want to enhance their strategic planning and risk assessment skills.
Why enroll in this course?
| Practical, self-paced learning, with support from industry experts | Projects that you can include in your own work or portfolio | Earn a digital badge to showcase & share your skills | Customize your learning path to match your career goals and earn higher credentials |
Course completion
This non-credit course runs for 12 consecutive weeks, during which you’ll complete graded assignments and assessments to demonstrate your skills and competency. All coursework must be submitted within the 12-week timeframe. To successfully complete the course and earn a digital badge, you must achieve an overall grade of 70% or higher.
Instructor bio
Lisa Gareau
Lisa Gareau is a life-long event planner and has been a Connection Strategy Coach for over a decade.
Passionate to carve a path and create a place for in-house and do-it-yourself event planners like herself, Lisa founded Candy Event Consulting in 2008. Through game-changing strategy packages, coaching sessions, learning opportunities and relevant resources, Lisa is ready to empower anyone planning their own events to energize their efforts and experience better outcomes.
How to register
Your step-by-step guide to enrolling in a professional development course at AUArts.
Follow instructions on this pageRegistration page
Register for Strategic Event Planning and add it to your cart for checkout.
Add to cart and checkoutApplicable certificates
Use Strategic Event Planning and four other courses to earn a Professional Certificate.
Applicable certificate page