Course description

Learn to develop engaging, high-quality videos tailored for social media. Over the next 25 hours, this course will explore video content creation, technical production and strategies to build personal or brand identities. Learners will gain the practical skills and tools to create impactful short-form videos, optimize them for different platforms and grow their audience. 

Start

Anytime

Duration

25 Hours

Price

$685 +GST

Availability

Open

Delivery Format

Online self-directed

Learning outcomes

This Micro Credential is competency based, focusing on becoming proficient in specific skills and knowledge. By the end of this course, learners will be able to:

  • Produce compelling short-form videos tailored to the unique requirements of various social media platforms and target audiences
  • Utilize essential filming and editing techniques to enhance video quality using accessible tools and software
  • Integrate branding elements such as colours, fonts and logos to create a consistent and recognizable video style
woman video blogging

Course topics

Topic 1 | Introduction to Short-Form VideoTopic 2 | Content Creation in Seconds
Topic 3 | Shooting and EditingTopic 4 | Branding and Identity
Topic 5 | Publishing and Analytics 

Delivery format

Online self-directed

This course is delivered in a fully online, self-paced format, allowing you to learn in your own time from anywhere. There are no scheduled lectures or live sessions, but you will have access to course materials and facilitator support as you progress. This format is ideal for those who need flexibility while developing new skills. 

Career pathways

Skills from this Micro Credential can be applied to careers in digital marketing, content creation, communications and brand development. Ideal for anyone looking to manage social media, grow online audiences or build personal and business brand identities.

Why enroll in this course?

Practical, self-paced learning, with support from industry experts.

Projects that you can include in your own work or portfolio.

Earn a digital badge to showcase & share your skills.

Customize your learning path to match your career goals and earn higher credentials.

Course completion

This non-credit course runs for 12 consecutive weeks, during which you’ll complete graded assignments and assessments to demonstrate your skills and competency. All coursework must be submitted within the 12-week timeframe. To successfully complete the course and earn a digital badge, you must achieve an overall grade of 70% or higher.

Course requirements

  • Laptop or desktop computer with keyboard and mouse
  • Smartphone or camera for video recording
  • Tripod or gimbal for stabilization
  • Editing software (e.g. CapCut or iMovie)
  • Internet connection for research and submission

Recommended: Basic familiarity with video recording devices (e.g. smartphones) and comfort using software tools (e.g. canva video) is beneficial but not mandatory

Instructor bio

David Dean Short Form Video

David Dean 

David has spent the last ten years developing his style and range – and shows no sign of slowing down. Based in Calgary, Alberta, his images are rooted in place and experience, much like the life and work of a farmer.

David’s photography is diverse and engaging, ranging from thoughtfully composed architectural shots to far-away landscapes and adventure-fueled travel imagery. His playful nature comes through in explorations of positive and negative space, and the value of each. Whether capturing quiet moments in the midst of a bustling city, or savoring the essence of a new vista, David’s work speaks for itself.

How to register

Your step-by-step guide to enrolling in a professional development course at AUArts.

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Registration page

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