Description

Gain the tools and knowledge required to foster meaningful community engagement and effectively manage volunteer relationships. This Micro Credential focuses on defining clear objectives, identifying target communities, creating strategic engagement plans, conducting outreach activities, and building long-term partnerships to obtain volunteers.

Start

Anytime

Duration

24 hours

Price

$525 + GST

Availability

Open

Delivery Format

Online self-directed

Learning outcomes

This Micro Credential is competency based, focusing on becoming proficient in specific skills and knowledge. By the end, learners will be able to:

  • Define measurable objectives and assess the needs of target communities for impactful engagement
  • Develop and implement strategic outreach plans, incorporating ethical practices
  • Recruit, train and retrain volunteers while fostering motivation and well-being
  • Apply fundamental principles in a respectful and inclusive organizational culture that fosters trust
  • Design a comprehensive and sustainable volunteer management plan aligned with organizational goals.
nonprofit advocacy - volunteer engagement

Topics

Topic 1 | Community engagement foundations and target analysis

Principles of outreach, needs assessments and demographic influences.

Topic 2 | Strategic planning and outreach execution

Creating SMART objectives, resource allocation, risk management and how to design a campaign.

Topic 3 | Volunteer lifecycle management

Volunteer lifecycle planning including strategies for engagement and recognition.

Topic 4 | Trust, respect, and inclusion

Principles of building trust with communities and how to address bias

Topic 5 | Evaluation and continuous improvement

Measuring outcomes and strategies to revise for future improvements.

Delivery format

Online asynchronous

This Micro Credential is delivered in a fully online, self-paced format, allowing you to learn in your own time from anywhere. There are no scheduled lectures or live sessions, but you will have access to online materials and facilitator support as you progress. This format is ideal for those who need flexibility while developing new skills. 

Career pathways

Skills from this Micro Credential could apply to careers in fund development, community outreach, social services, business, communications and marketing and more. Ideal for anyone looking to improve their outreach and engagement strategies. 

Why enroll?

Practical, self-paced learning, with support from industry expertsProjects that you can include in your own work or portfolioEarn a digital badge to showcase & share your skillsCustomize your learning path to match your career goals and earn higher credentials

Badge completion

This non-credit Micro Credential runs for 12 consecutive weeks, during which you’ll complete graded assignments and assessments to demonstrate your skills and competency. All assignments must be submitted within the 12-week timeframe. To successfully complete the Micro Credential and earn a digital badge, you must achieve an overall grade of 70% or higher.

Requirements

  • Laptop or desktop computer with keyboard
  • Microphone, speakers and camera
  • A stable internet connection
  • Office 365

Instructor bio

ReTrain Canada is dedicated to the reskilling and upskilling of Canada's working and middle classes, creating a solid foundation for the future of Canadians. Their offerings have been developed to provide career options that use technology employers are looking for. ReTrain Canada instructors have a solid foundation of industry experience along with being expert guides for students going through the learning process.

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How to register

Your step-by-step guide to enrolling in a professional development course at AUArts.

Follow instructions on this page

Registration page

Register for Community Outreach and Volunteer Engagement

Add to cart and checkout

Applicable certificates

Use this Micro Credential and four other courses to earn a Professional Certificate.

Applicable certificate page