Community Outreach and Volunteer Engagement
Course description
Gain the tools and knowledge required to foster meaningful community engagement and effectively manage volunteer relationships. This course focuses on defining clear objectives, identifying target communities, creating strategic engagement plans, conducting outreach activities, and building long-term partnerships to obtain volunteers.
Learning outcomes
This Micro Credential is competency based, focusing on becoming proficient in specific skills and knowledge. By the end of this course, learners will be able to:
- Define measurable objectives and assess the needs of target communities for impactful engagement
- Develop and implement strategic outreach plans, incorporating ethical practices
- Recruit, train and retrain volunteers while fostering motivation and well-being
- Apply fundamental principles in a respectful and inclusive organizational culture that fosters trust
- Design a comprehensive and sustainable volunteer management plan aligned with organizational goals.
Course topics
Topic 1 | Community engagement foundations and target analysis Principles of outreach, needs assessments and demographic influences. | Topic 2 | Strategic planning and outreach execution Creating SMART objectives, resource allocation, risk management and how to design a campaign. |
Topic 3 | Volunteer lifecycle management Volunteer lifecycle planning including strategies for engagement and recognition. | Topic 4 | Trust, respect, and inclusion Principles of building trust with communities and how to address bias |
Topic 5 | Evaluation and continuous improvement Measuring outcomes and strategies to revise for future improvements. | |
Career pathways
Skills from this Micro Credential could apply to careers in fund development, community outreach, social services, business, communications and marketing and more. Ideal for anyone looking to improve their outreach and engagement strategies.
Why enroll in this course?
| Structured, virtual learning, with live support from industry experts | Projects that you can include in your own work or portfolio | Earn a digital badge to showcase & share your skills | Customize your learning path to match your career goals and earn higher credentials |
Course completion
This non-credit course runs twice per week for four consecutive weeks, combining live virtual classes with graded assignments and assessments. Assignments must be submitted on schedule, and learners will be expected to apply new concepts as they progress. To successfully complete the course and earn a digital badge, you must achieve an overall grade of 70% or higher.
Instructor bio
ReTrain Canada is dedicated to the reskilling and upskilling of Canada's working and middle classes, creating a solid foundation for the future of Canadians. Their course offerings have been developed to provide career options that use technology employers are looking for. ReTrain Canada instructors have a solid foundation of industry experience along with being expert guides for students going through the learning process.
How to register
Your step-by-step guide to enrolling in a professional development course at AUArts.
Follow instructions on this pageApplicable certificates
Use this Micro Credential and four other courses to earn a Professional Certificate.
Applicable certificate page