Developing Impactful Communications
Overview
This Micro Credential focuses on the art and science of crafting compelling narratives that resonate with your target audience. Learn to structure communications that evoke emotion, build connection and convey your key messages effectively as you tailor to different platforms and purposes.
Duration 24 hours | Price $525 + GST | Delivery Format Online scheduled sessions |
Choose a section:
Start & End Dates | Days | Times | Registration |
|---|---|---|---|
| September 2 - September 26 | Tues/Thurs | 6:00 - 9:00pm MST | open |
Learning outcomes
This Micro Credential is competency based, focusing on becoming proficient in specific skills and knowledge. By the end of this course, learners will be able to:
- Design and structure ways to effectively communicate key messages
- Develop and apply compelling messaging tailored to specific platforms and purposes.
- Evaluate and refine narratives to ensure they evoke emotion, build connection, and inspire action.
Course topics
| Topic 1 | Foundations of professional communication | Topic 2 | Writing for impact |
| Topic 3 | Adapting narratives for digital platforms, social media, and traditional media | Topic 4 | Persuasive presentation techniques |
Career pathways
Skills from this Micro Credential apply to careers in communications, marketing, public relations, advocacy, nonprofit and community organizations and more. Ideal for anyone crafting messages for internal and external communications, campaigns, branding or community engagement.
Why enroll in this course?
| Structured, virtual learning, with live support from industry experts | Projects that you can include in your own work or portfolio | Earn a digital badge to showcase & share your skills | Customize your learning path to match your career goals and earn higher credentials |
Course completion
This non-credit course runs twice per week for four consecutive weeks, combining live virtual classes with graded assignments and assessments. Assignments must be submitted on schedule, and learners will be expected to apply new concepts as they progress. To successfully complete the course and earn a digital badge, you must achieve an overall grade of 70% or higher.
Instructor bio
ReTrain Canada is dedicated to the reskilling and upskilling of Canada's working and middle classes, creating a solid foundation for the future of Canadians. Their course offerings have been developed to provide career options that use technology employers are looking for. ReTrain Canada instructors have a solid foundation of industry experience along with being expert guides for students going through the learning process.
How to register
Your step-by-step guide to enrolling in a professional development course at AUArts.
Follow instructions on this pageApplicable certificates
Use this Micro Credential and four other courses to earn a Professional Certificate.
Applicable certificate page