Course description

Learn the essential skills for crafting clear, inclusive messaging to engage diverse audiences when planning an event. This Micro Credential will cover branding, event promotion and communication strategies to connect with clients, vendors and attendees. Learn to adapt messaging for different audiences and assess communication effectiveness for future success. 

Start

Anytime

Duration

24 Hours

Price

$615 +GST

Availability

Open

Delivery Format

Online self-directed

Learning outcomes

This Micro Credential is competency based, focusing on becoming proficient in specific skills and knowledge. By the end of this course, learners will be able to:

  • Develop clear and concise communication strategies for engaging with partners, team members, clients and vendors.
  • Adapt communication styles to suit the needs of different audiences, ensuring inclusivity and clarity in all interactions.
  • Evaluate the effectiveness of communication through feedback and make improvements to ensure the success of current and future events.
Woman on social media

Course topics

Topic 1  |  Clear communication managementTopic 2  |  Event promotion and branding
Topic 3  |  Managing event communication strategies 

Delivery format

Online self-directed

This course is delivered in a fully online, self-paced format, allowing you to learn in your own time from anywhere. There are no scheduled lectures or live sessions, but you will have access to course materials and facilitator support as you progress. This format is ideal for those who need flexibility while developing new skills. 

Career pathways

Skills from this Micro Credential apply to event planning, marketing, public relations, communications and entertainment. Ideal for anyone managing event promotion, stakeholder engagement or branding strategies. 

Why enroll in this course?

Practical, self-paced learning, with support from industry experts.

Projects that you can include in your own work or portfolio.

Earn a digital badge to showcase & share your skills.

Customize your learning path to match your career goals and earn higher credentials.

Course completion

This non-credit course runs for 12 consecutive weeks, during which you’ll complete graded assignments and assessments to demonstrate your skills and competency. All coursework must be submitted within the 12-week timeframe. To successfully complete the course and earn a digital badge, you must achieve an overall grade of 70% or higher.

Course requirements

  • Laptop or desktop computer with keyboard and mouse
  • Microphone, speakers and camera
  • A stable Internet connection
  • Word processing software (Word, OpenOffice, GoogleDocs) or a text editor

Instructor bio

Lisa Gareau - Event Planning
Lisa Gareau

Lisa Gareau is a life-long event planner and has been a Connection Strategy Coach for over a decade. 

Passionate to carve a path and create a place for in-house and do-it-yourself event planners like herself, Lisa founded Candy Event Consulting in 2008. Through game-changing strategy packages, coaching sessions, learning opportunities and relevant resources, Lisa is ready to empower anyone planning their own events to energize their efforts and experience better outcomes.

How to register

Your step-by-step guide to enrolling in a professional development course at AUArts.

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Registration page

Register for Effective Communication in Event Planning and add it to your cart for checkout.

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Applicable certificates

Use Effective Communication in Event Planning and four other courses to earn a Professional Certificate.

Applicable certificate page